About Alex

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So far Alex has created 11 blog entries.

Do I need a Cosmetology License as a Freelance Makeup Artist?

Many salons, spas, and other businesses require their makeup artist employees to have a cosmetology license or one of the other beauty practitioner licenses. But what if you don’t want to be employed, what if you want to be your own boss and become a Freelance Makeup Artist? As a lawyer, you need to be licensed to practice the law. It’s the same for engineers, social workers, nurses, architects, etc. So, where are Makeup Artists in this? First of all, there is no Freelance Makeup Artist or general Makeup Artist license. If a professional license is required, depending on what you do, you’ll either [...]

2017-09-23T07:51:19-07:00Tough Questions|1 Comment

Promote Your Business Through Yelp

For a survey,  I once needed the contact information from 500 Makeup Artists in randomly chosen cities across the country. I hired some freelancers to help me with the search. Naturally, they exclusively used the internet to find as many as possible. When I looked at their most quoted source, I was surprised: It was Yelp.com. And despite all controversy, Yelp is still one of the most used search engines for services. Thus, promoting your business through Yelp can make all the difference. We’ve put together a list with important things to know and do to navigate and utilize this social [...]

What Are The Right Makeup Brushes For Me?

Every Makeup Artist has them; every professional has an opinion about them, and every beauty friend wants them: Brushes. Without a good makeup brush, you are only half the artist you want to be. Like the painter selects the right brush to create the perfect stroke on the canvas, so does a makeup artist. Only difference is that your canvas is skin. How do you choose what is right for you? I will give you a some options to choose from in this post and hopefully it will help you see the light at the end of the makeup brush [...]

2016-10-14T19:47:53-07:00Materials|0 Comments

Makeup Trade Shows to Attend in 2015

You may think it is a bit early to talk about next year’s makeup themed trade shows, but with possible travel and significant expenses involved you can never plan early enough. Usually, accommodation will get harder to find and more expensive to book the closer you get to a big event.  So planning ahead not not only helps saving direct costs, but also allows you to save up in time. […]

2016-10-14T19:47:53-07:00Events|0 Comments

Preparing for Rainy Days

Are you prepared for rainy days? In today’s post, we explore why it is important to build up an emergency fund and how you can do it. Admittedly, this is hardly the sexiest topic to write about, but it is for sure not one to ignore. Thinking about your finances is not always fun, especially if the cash flow is not yet there where you want it, but it can save you from a lot of hardship later on. I think it’s important to be prepared for rainy days, so that you can focus on your craft and business without [...]

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