For a survey,  I once needed the contact information from 500 Makeup Artists in randomly chosen cities across the country. I hired some freelancers to help me with the search. Naturally, they exclusively used the internet to find as many as possible. When I looked at their most quoted source, I was surprised: It was Yelp.com. And despite all controversy, Yelp is still one of the most used search engines for services. Thus, promoting your business through Yelp can make all the difference. We’ve put together a list with important things to know and do to navigate and utilize this social [...]

Are you prepared for rainy days? In today’s post, we explore why it is important to build up an emergency fund and how you can do it. Admittedly, this is hardly the sexiest topic to write about, but it is for sure not one to ignore. Thinking about your finances is not always fun, especially if the cash flow is not yet there where you want it, but it can save you from a lot of hardship later on. I think it’s important to be prepared for rainy days, so that you can focus on your craft and business without [...]

Starting a new career or a new business is incredibly exciting. And no matter how prepared we are there will always be situations we didn’t see coming. These situations can be very rewarding experiences or valuable life and business lessons. Becoming a Makeup Artist is no exception, quite the opposite. As it is in life, looking back there may be some things we’d love to chat about with our younger selves. What would that be? Words of caution or inspiration? So we at MAB thought why not ask Makeup Artists exactly this question: What is the one thing you wish you’d known before you began working in the [...]

By keeping in touch with your clients you can not only increase the chances of them coming back, but by doing so it is also more likely that they may refer you to their contacts. Following up with your clients regularly is therefore one important part of your business. Figuring out when and how to follow up is one problem, but finding a system to keep track of follow ups is an entirely different story. Here are four different methods you can use to manage your follow ups. […]